About the APSCo Meeting
Welcome & introductions
Niomi Cowling
Getting Your Business Ready for A.I.
Una McGuiness, Business Advisor & Consultant, UFM Talent
There has been much talk about A.I. in the recruitment world. Una will bring to life how the marketing function can get ahead and help the business integrate A.I into business as usual work practices to ensure real time tangible benefits using A.I. as a tool not as a replacement for human touch.
How to Measure and Evidence Return on Investment in Marcomms
Tracey Barrett, Founder BlueSky PR and Head of Communications, APSCo
While the power of brand is undisputable, marketeers rarely jump to take the credit for sales that they deserve. This interactive session will explore how to best track, measure and demonstrate how marketing activity is adding value to the business through the collection of meaningful data.
Paddle Like a Duck and Swim Like a Swan – How do you Ensure That the External Marketing Function Best Reflects the Internal Quality, Passion and Expertise Within.
Expert panel featuring:
Tracey Barrett, Founder BlueSky PR and Head of Communications, APSCo
Una McGuiness, Business Advisor & Consultant, UFM Talent
Ricky Wheeler, Marketing Director, cube19
