Data in some shape or form directs the day-to-day activity of your consultants, the clients you prioritise, your forecasting and where you apply change.
This is an industry that relies on metrics, benchmarking and increasing the outputs that drive the growth.
However, for many agencies data is still the familiar stranger in the room.
It’s more than likely that you buy into the advantages of data but that you’re unsure of what you should be measuring.
Or, how to turn the information entering your CRM into actions.
If you’re using the wrong measuring stick, or the data is inaccurate, outdated or disconnected then your insights and actions will reflect that.
You can’t manage what you’re not measuring.
It’s a case of agencies comparing apples with oranges and believing they’re lemons.
Investing in third-party tools and technology platforms to do the heavy lifting means you’re able to become fluent with your data.
You can identify themes and insights from huge data sets, accurately and at an incredible pace to support every decision.
It’s about putting science behind your instincts and doing it without eating into your core sales time or hiring a single analyst.
Even within the larger agencies that are utilising dedicated analysts, they could be spending their time report-building, or analysing the reports to deliver strategic data.
cube19 allows them to customise any report from a few clicks so that they can spend their time where it’s most valued.
Why your data is giving you different answers
How many times do teams reset their progress by referring to different versions of reports, yesterday’s findings or from drawing conclusions from information silos?
Too many is the answer.
Your reporting and the insights you draw need to be coming from a single-conversation-point. Every person needs to have eyes on the same figures.
As agencies grow, they spread across multiple offices and time zones. They need a way of real-time reporting that allows them access around the clock.
Data only works when the language and logic you use is standardised and the measuring stick is consistent.
Consider that one office counts the number of interviews booked and the other as interviews attended. Yet, they both record them as the same result in the CRM.
When you line the two up they’re going to be giving entirely different realities.
Keep Your Data Visible
Recruitment has a high churn rate so it’s likely that your key accounts and those reporting on them will change ownership.
Are your biggest billers recording their activity and insights in a way that allows someone inheriting the account to push it forward?
Can you even understand your own shorthand on legacy accounts?
Having a single person understanding your biggest clients puts your agency at risk.
Bringing data into the open means you not only involve your employees more in business decisions, but you safeguard your business.
It allows you to keep every department and consultant aligned so that you can move forward in the same direction together.
Data as Opportunity
Change the view that working with data is admin, or that it’s complicated and start investing in the right conversations with it.
You’ll like what it has to say.